I’d like to acknowledge the people of the Yugambeh Language region (https://www.yugambeh.com/) as the custodians of Jagera country (https://aiatsis.gov.au/), the unceded land where I live, work, explore and grow. I’d like to pay my respect to their elders past, present, and across time.
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Brand Foundations
A 6-week journey for soul-led business owners who want to discover a deeper connection to their service and create a brand that inspires them to show up
Brand Foundations
A 6-week journey for soul-led business owners who want to discover a deeper connection to their service and create a brand that inspires them to show up
Enrolments closed.
You know branding is important…
BUT what does it all mean? And how on earth does your vision help in creating a brand identity?
Struggling to translate your business and marketing goals into a brand identity that supports you and your goals? Does it all feel a little overwhelming?
Trying to observe awesome brands on social media to see if you can get the ‘hang’ of it only to be left drained and deflated with comparison?
I was in this position too (yes, hard to believe I know! I have been down the deep dark scroll hole of looking at brands that just seem to do it bigger and better than me), that was UNTIL I got to know my brand in detail as if it were my best friend.
Once I figured this out, everything changed.
State Winner in the 2022 Telstra Best of Business Awards - Outstanding Growth
"My branding has really helped me stay grounded, throughout massive growth in my business."
Judges were so impressed with my entry and, in particular, my alignment and consistency in my branding. I have said it time and time again, I have no doubt that the branding process from you way back when I was dreaming big, has allowed me to grow into this with flow and ease. THANK YOU!
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin
Join the waitlist and be notified when enrolments open!
Introducing...
A high-touch online program to deeply connect you with your brand so you feel clear and supported as you evolve.
A guided process to create a connection with your brand so that your brand identity can literally shine through and reveal itself.
In just 6 weeks, you’ll change the way you see and connect with your brand. You will learn and apply your new knowledge and skills with worksheets, Canva templates, deepening practices, accountability sessions, a private Facebook group and much more.
Along the journey, you’ll receive the personalised support you crave and full access to pick my brain and request feedback. It’s all the tools you need PLUS 1-on-1 support to connect you to your brand, so much so, it will feel like your best friend.
You'll want to say YES! and grab your spot right now if...
- You’ve started a business and have no idea about branding
- You’re committed to making your dream become a reality and want to build a brand that will support your goals, not hinder them
- You find yourself on a comparison scroll that leaves you feeling drained and deflated - you’re done with comparing!
- You have an awesome vision of what you want but just can’t seem to get it to translate onto your screen or into your branding.
- You desire to have a deeper connection to your service and want your branding to reflect this
- You're thinking, ‘it shouldn’t be this hard’ to make something look good
- You know spending money on branding is an investment, but you're just not sure you will get the result you desire. This keeps you trying to do it all yourself
- You have heard branding is important but get overwhelmed by the masses of information
- You feel like you’re spinning your wheels and not getting any traction
- You're ready to be challenged in a way that keeps you accountable and integral to the essence of your brand
Here's what samantha had to say about brand foundations
"I’m more confident in talking about my artworks true vision of transformation. "
Chantelle has and incredible way of getting through all the muck to finding the gold that will help you develop the foundations for your business to be rooted in your core values and belief system.
Chantelle is an amazing question asker. She asks you exactly what you need to answer to get this work done. I’m so grateful to Chantelle for her phenomenal space holding and willingness to listen to all of my stories and find the bits and pieces that helped me create a strong brand foundation.
Right now you can enrol in this value packed program that will change the way you see your brand forever.
Are ready to step up to the challenge of creating the connection you have longed for in your business?
What you get...
Worksheets, visualisations, meditations and activities
To help you get to know your business and brand so intimately that nothing will stop you from showing up and reaching your dream clients. Clarity is everything.
Email & voice message and accountability sessions
I’m here to support you every step of the way. Send me all your questions and join me every week on a 1hr accountability session to get live feedback & guidance.
Support & encouragement as you uplevel through the process
Get support & encouragement from an amazing private group of other business owners who are moving through similar blocks and fears.
Plus these amazing goodies....
transcripts & recordings of all calls
Can’t get to a call? No problem! Submit your question in the group in advance and catch the replay!
Each call is recorded so that any light bulb moments can be saved. There will be a video, transcript and audio supplied.
Editable brand foundations document
Document the powerful work you have done in your very own brand foundations guide. This document will become your anchor and support when you need some guidance. It will become a ‘source of truth’ document for you as you continue to grow and evolve.
A deep soul connection with your business
You can’t put a price on the connection and clarity you will gain with your business and brand at the end of this journey.
PLUS, you get to come back again and again as you continue to learn more about yourself and your business.
Stock images: Your brand is about to look better than ever!
Receive 20 beautifully styled stock images from Sarah Aktag from Brand Eliza Stock Photography.
PLUS… I show you how you can use them in your marketing collateral with a bonus Canva training.
Meditation: Connect to your dream clients
A tranformative meditation that helps you connect to your heart and purposefully unlock your dream clients.
The result is total clarity and excitement to create and start to draw in the RIGHT audience.
Masterclass: overcoming content overwhelm
Create content with ease. Mel takes the overwhelm out of content creation in this masterclass.
Covering your content super power, looking at your time, energy and resources, and letting go of the ‘shoulds’ to run your own race.
This journey is designed to give you a strong, energetically aligned brand foundation that will provide you with the guidance and support you need to make a difference in the life of your clients and indeed the world – because once you know who you are, then there is no other way to be.
AND… to help you express and translate this work visually, you will receive a VIP discount to have your brand identity created in a day with my ‘Brand Identity in a Day’ service.
(yep, this wasn’t a typo, you can have your brand identity created in a DAY!)
Make the impact you so desire in the world with a brand that is your biggest cheerleader and guide.
Here's what Dom had to say about brand foundations
"I was frustrated and overwhelmed with too many ideas. The modules & accountability sessions helped me gain structure in sorting through my ideas."
Chantelle is an excellent facilitator and the support I received during this course was fantastic. My brand is really coming along and I’m excited to continue to explore my service to the world.
I feel excited and secure in my service, I still have work to do on my brand but the overwhelm has shifted.
How the journey will unfold
Each module will have an introductory video to provide an overview of the module and a video walkthrough of the workbook. You will be invited to attend a 1hr accountability session each week to be used for you to complete the workbooks and tasks or to get live feedback and guidance from me.
We begin by setting our intentions and writing commitment statements that will help us steer clear of those shiny objects!
Following this, I guide you in creating an energetic container that will support you as you do this work.
Our values drive many of our decisions and ultimately help guide us through the journey of life. In this module, you will develop your brand values which will form the basis of the brand journey.
To go a bit deeper, you will then investigate your ‘why’. Translating our inner knowing into a ‘why’ statement is a powerful way to keep motivated during those tough days as a business owner and acts as a grounding force whenever we feel stuck or indecisive.
I know I know; I feel your slight eye roll as you read this. I know it feels like you’ve done the ideal client work time and time again. (And if you are new to this, you will hear this time and time again as you begin to market your business).
The thing is, as you evolve and grow, so does your ideal client. For most of us, our ideal client is a variation of ourselves. Are you the same person you were 6months or a year ago? Have your interests changed?
When we look at it from this perspective, we can learn another layer of our ideal client to ensure that we are speaking to them (both visually and verbally) in a way that they can understand and connect with our service.
Now that you have a clear set of values and understand your ‘Why’, we will now begin packaging these sentiments into a range of brand statements that help to form your brand strategy. When I mention the word ‘strategy’ to my clients, I often see their eyes glaze over or the fear in their faces. Put simply; your brand strategy is a collection of elements that work together to meet the goals of your business from a branding perspective.
While it can be pretty challenging to create, having a clear brand strategy puts you in an excellent position to communicate the ‘who, what, when, where and why’ of your business.
In this module, we will be consolidating everything you have learned so far into a brand manifesto. The brand manifesto essentially ties in all of the strategic components into a statement that you can use to engage your audience and keep you on track. The essence of a brand manifesto adds more of an emotional component to your brand strategy and aims to inspire, connect, and resonate with your audience on a deeper level.
With your brand strategy sorted, we can now move on to what most of my clients find to be the most enjoyable part of the branding journey – your brand identity. The brand identity is where you can showcase your brands’ personality through visual components of your brand. Have you ever gone to purchase a product or engage someone for their services but have noticed something to be ‘off’? You are not the only one! Having a brand identity that is created from an energetically aligned and strategic foundation helps you to:
- Attract your ideal client
- Build trust with your audience
- Be recognisable in an ocean of products and services
- Recognise when you’re moving out of alignment
- Show up as you, as there is no other way to be
A large part of a successful brand is being able to embody your brand – which essentially means walking your talk. There is no use for your brand being all schmick on the page if your actions, decisions, and communications do not align. Embodying your brand does not come naturally to everyone, and to be honest, I still struggle with it sometimes – it is a continual practice.
What helps me the most is returning to my brand foundations (a document you will create in this module) and then using a range of strategies to help me ‘show up’.
Who's your guide?
Hi, I’m Chantelle,
I call myself a brand ignition and evolution guide, and if you’re anything like me, you value deep connection and commitment to your service in the world.
This program is the outcome of combining my knowledge and skills in the area of graphic design, branding, business and marketing, with most recently, my training as an Intuitive Intelligence Trainer.
It came from a deep desire to help businesses in their early stages to learn the key brand foundations to create a sustainable and long term business that has the resilience to evolve and expand as they do.
Brands are a living asset and are meant to adapt and evolve through many cycles. A brand not built on a solid foundation, can make your business feel heavy, unfulfilling and directionless. Evolving from this state is almost near impossible. I’ve been there many times until I landed on the idea of integrated branding.
Integrating your branding into your life, business and marketing allows you to show up with vulnerability, grace and joy. It reduces the amount of doubt about big decisions in your business and becomes an authentic extension and expression of who you are.
Comparison won’t even get a look in!
Hi I’m Chantelle,
I call myself a brand ignition and evolution guide, and if you’re anything like me you value deep connection and commitment to your service in the world.
This program is the outcome of an integration in my knowledge and skills in the area of graphic design, branding, business and marketing with most recently, my training as an intuitive intelligence trainer.
It came from a deep desire to help businesses in their early stages to learn the key brand foundations to create a sustainable and long term business that has the resilience to evolve and expand as they do.
Brands are a living asset and are meant to adapt and evolve through many cycles. A brand not built on a solid foundation, can make your business feel heavy, unfulfilling and directionless. Evolving from this state is almost near impossible. I’ve been there many times until I landed on the idea of integrated branding.
Integrating your branding into your life, business and marketing allows you to show up with vulnerability, grace and joy. It reduces the amount of doubt about big decisions in your business and becomes an authentic extension and expression of who you are.
Comparison won’t even get a look in!
Join the waitlist and be notified when enrolments open!
Price
feel good about your brand
"She walked into my life when I was desperately seeking for direction with my business"
I am eternally grateful to Chantelle. She walked into my life when I was desperately seeking for direction with my business. She is extremely generous with her information and continuously presents exceptionally useful information in a practical way, easy for everybody to understand. Through her guidance, my branding is beginning to take shape, and it feels so good! Her course material is superb. I would highly recommend her to anybody.
Blyde neser
By the end of your Brand Foundations journey you'll have:
- A deep soul connection to your business (like you've never felt before) that provides a strong foundation to express your brand from
- Editable Brand Foundations Guide to be reviewed and updated every 6-12 months (regular check-ins with your BF is essential to a growing business and brand)
- A Moodboard that acts as a stepping stone for you to begin to see your brand's personality and how it can be expressed visually
- Put words and visuals around the Vision and Mission you hold for your business
- Developed your Brand Statements and know exactly what you stand for
- Understand your Brand's Personality - including tone of voice, characteristics and emotional responses
- Tools and practices to begin the journey of Embodying your Brand so you can show up authentically with ease
“Your brand is a story unfolding across all customer touch points.” – Jonah Sachs
CREATE A BRAND THAT SUPPORTS YOU
"I've gained so much confidence in myself."
I gained so much confidence in myself, not just because of what my brand looks like but because of the process. It has pushed me to grow and go beyond what was just ok. I’ve consistently levelled up. The whole process was like constantly learning more about myself and seeing the fears and the blocks, it consistently pushed me out of my comfort zone. I’m now seeing my brand as me and see it as a reflection of the journey I’ve been through. It now feels like home for me.
EMILY ROBINSON - IPIK PROJECT
Make your business a reality
"I feel like my business is real!! "
The process we went through has made the biggest impact on me actually feeling like my business is real!! Can’t thank you enough for your magic, it’s all now happening!
Tess McIntyre - with love from tess founder
Price
Get to know your business on a deeper level so that you can evolve, knowing your brand has your back.
Got Questions?
I recommend scheduling at least 1-2 hours per week to complete the tasks. Strategy work isn’t sexy but is required and often needs additional energy to complete. For as long as the program is around, you will have access to it (including any future updates).
This is a very valid question and one I get asked often. While I believe you don’t need to know everything when you are just starting out and developing your offerings, I feel it is very important to get the basics down. Doing this deeper work often helps the process of choosing your ideal client, knowing what to offer that is aligned with you and your values.
It will not only provide you with direction from the start (instead of fumbling through for what can be months or even years on end), it is also necessary work for creating a brand identity that is a true reflection of you & your service in the world.
This is a very small investment for the value that will be delivered in the program.
Note: As I am just launching this program, the current price is at a special rate. I suspect future rounds will be at a much higher price to match the value you will receive.
The journey is for 6 weeks. As this is an inaugural round, I will be active in the group for an additional week after the program’s end date.
By saying yes to the journey, please ensure that you can be available for 6-7 weeks. I will commit to showing up during this time 100% to support and guide you along the way to answer any questions for you to get feedback. This first round will be hands-on.
For you to get the most out of this program, a full-bodied YES is required, and a commitment from you to show up.
You’ll get instant access to the first module of the course content as well as the private Facebook group. So you can get started in a matter of minutes!
The rest of the modules will be made live on the official start date: 1st August 2022
You’ll also have lifetime access to the course. So you can jump back into the learning portal and work through the lessons again whenever you like.
At this stage I’m offering the program live, please let me know if you prefer self-study and we may be able to work something out. Please email me at: hello(insert @ symbol)chantelleking.com
After purchasing, you will be given access to a members-only learning portal on Thrivecart. Each module contains pre-recorded videos with accompanying worksheets, resource guides, practices and checklists for you to work through.
There will be 1 x accountability session held on Zoom each week as well as check-ins to keep you on track and if you have any questions, you can connect with me (Chantelle King). Simply tag me in your Facebook post, and I will respond with help as soon as I can.
If there’s ever anything you’d rather keep private, you can also email me for support.
On top of this, you are welcome to join in on any future group rounds of the course, including attending group coaching calls and masterclasses. You have lifetime access, so you can take the entire course again or just refresh certain modules whenever you like.
The result you gain from this program will vary depending on how much work you’re willing to put in and what you want to achieve. I can’t guarantee your results… only you can do that.
Brands do evolve, and often, we can only reach the level we are willing to receive at the time. Be gracious with yourself.
But, I do guarantee that you’ll love what you learn throughout this program. So, if by the end you’re not satisfied with the content, you can request a refund. See “Do you offer refunds?” for details.
I’m certain you will get a lot of value from this journey, but just in case you don’t, I offer a satisfaction guarantee. You can work through the entire program, and if you are not satisfied, you can request a refund.
To be eligible for a refund, you must request this in writing to support@chantelleking.com within 14 days from the course start date, or within 30 days of purchasing the course, whichever is sooner. Refunds are provided at our sole discretion, and you will have to show me that you did the work and participated in the Facebook group, group chats, and other course activities.
Please note: ‘change of mind’ refunds are not permitted at any stage, and a 15% admin fee may apply to cover any administration costs.
This program focuses on strategy, building a strong foundation and connecting you to your business. You will not receive a logo at the end of the program BUT… you will begin to form the visual brand by way of a mood board in Module 5.
If you would like to continue your journey with me to create your visual brand (Logo, colour palette etc.), you can sign up for the ‘Brand in a Day’ service that will be offered to you at a special price at the end of the journey. (All coursework must be complete to qualify for the special pricing)
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